FinIQ was built on a single belief: that every person — regardless of income, education, or background — deserves access to clear, honest, and actionable financial knowledge.
In India, millions of hardworking people earn decent salaries but struggle to build lasting wealth — not because they lack discipline or intelligence, but because no one ever clearly explained how money actually works. The concepts that matter most — compound interest, inflation, risk, insurance, diversification — are either taught in jargon, or not taught at all.
FinIQ was created to change that. We built a platform that meets people where they are: clear language, real Indian context (₹, SIPs, CIBIL, NPS), and a quiz-first approach that makes self-assessment feel empowering rather than intimidating.
Our goal is not to sell you anything. We don't manage your money. We don't recommend specific products. We simply give you the knowledge to make better decisions yourself — and point you toward the right questions to ask.
Everything we build is guided by these principles — from the quiz questions we write to the articles we publish.
Every concept we explain should be understandable to a 22-year-old in their first job. If we can't say it simply, we haven't understood it well enough yet.
We write for Indian realities — SIPs, CIBIL, PPF, NPS, Section 80C. Not US 401k's. Not British ISAs. Your financial world, explained in your terms.
We don't sell products, earn commissions, or take referral fees. Our only incentive is your understanding. That independence is the foundation of our credibility.
FinIQ is free and always will be. We believe financial knowledge should not be behind a paywall — it should be as accessible as a web search.
Our quiz doesn't flatter you. It identifies your real knowledge gaps — because only an honest baseline allows genuine improvement. Comfortable lies don't build wealth.
Reading about compound interest is worthless without a SIP. We design every piece of content to end with a clear, specific action the reader can take today.
From a simple observation to a full financial intelligence platform.
Finance professionals, educators, and writers united by the belief that financial literacy changes lives.
Every major domain of personal finance — explained in plain language, built for India.
Take our free 20-question quiz and discover exactly where you stand — and what to focus on next. No sign-up. No charge. Instant results.
Start the Free QuizQuestions, feedback, partnerships, or just want to say hello — we'd love to hear from you.